Moscow New Car launch on the Russian market
Friday, August 29th, 2008
There have been many international debuts of caratura hosted dall’edizione this year the fair Moscow: many houses Westerners and Japanese have sfoderato a part of that ‘ “heavy artillery” normally reserved for the usual round of the five Shows with the capital they: Paris, Detroit, Tokyo, Frankfurt and Geneva.
The growth of motor shows a time (not too distant) almost irrelevant, is one of the most obvious manifestations of a phenomenon with a much wider: the dramatic boom in demand for machinery in the so-called “emerging countries”, which in turn processes underlying Macroeconomic intended to subvert the global balance which we are accustomed today.
In Russia, as elsewhere, is emerging a new band small-bourgeois, a new middle-class eager to break with the past through a qualitative leap in everyday life that can not fail to include the world. E ’so that explains the replacement of existing fleet, which is still predominantly Soviet descent, with a new car , almost exclusively foreign.